Marketing Assistant

Job Overview

As a Marketing Assistant, you’ll be responsible for executing tasks that directly contribute to web visibility and lead generation. Your work will involve generating SEO-optimized content and images, editing galleries, publishing blog posts targeting long-tail keywords, and embedding multimedia to enrich user engagement. This is a hands-on role suited for someone who is organized, eager to learn, and driven by content quality and performance.

Responsibilities

• Create and optimize content (text and images) for web pages, including SEO meta titles and descriptions.
• Select, resize, edit, and SEO-optimize gallery images throughout the website.
• Write and publish blog articles with a long-tail keyword strategy to drive organic traffic.
• Select, enhance, and embed videos across site pages to improve engagement and time on page.
• Regularly update outdated images and visual content across the site.
• Enhance page layouts and text content to make web pages more engaging and informative.
• Assist with additional digital marketing projects as assigned by management.

Job Qualifications and Skills Set

• Strong written communication skills and familiarity with modern content trends.
• Basic knowledge of SEO best practices, including keyword use and metadata optimization.
• Experience using image editing tools (e.g., Photoshop, Canva) for resizing and formatting.
• Familiarity with content management systems (WordPress or similar).
• Strong attention to detail and ability to follow brand voice and style guides.
• Self-starter with the ability to manage multiple tasks and deadlines.

Preferred:

• Prior experience in digital marketing, content writing, or website management.
• Exposure to industries such as travel, e-commerce, or consumer products is a plus.