Marketplace Advertising Analyst
Cebu City, Central Visayas, Philippines
Job Overview
We are seeking a data-driven, results-oriented Marketplace Advertising Analyst to join our digital marketing team. This role is ideal for candidates with a minimum of two years of experience managing and optimizing Amazon advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brand Video, DSP and Streaming Video. You will play a critical role in aligning campaign performance with business objectives, leveraging data to drive efficient growth.
Responsibilities
- Execute and optimize Amazon PPC campaigns across all ad formats
- Conduct keyword research and competitive analysis to inform ad strategy
- Monitor campaign metrics (ACOS, ROAS, TACOS, CTR, CVR) and make data-driven adjustments
- Build structured campaigns aligned with brand goals
- Collaborate with content, creative, and product teams
- Analyze advertising data and generate reports with actionable insights
- Manage budgets while scaling top-performing campaigns
- Stay updated on Amazon algorithm changes, betas, and ad tools
Job Qualifications and Skills Set
- 2+ years of Amazon advertising experience
- Strong knowledge of Amazon Ads Console and performance KPIs
- Experience with tools like Helium 10, Pacvue, Perpetua, or Kapoq (preferred)
- Bonus: Familiarity with Google Ads, social media ads, or other marketplaces (Walmart, Home Depot, Lowe's)
- Strong proficiency in Excel or Google Sheets
- Excellent attention to detail and analytical thinking
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Data Analytics or related field (preferred)
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