SEO Specialist
Cebu City, Central Visayas, Philippines
Job Overview
As an SEO Specialist, you will drive the end-to-end SEO strategy for a fast-paced professional services company operating in the legal sector. You’ll manage WordPress SEO performance, lead technical audits, and implement both local and national SEO best practices with the goal of increasing organic visibility and lead generation across multiple U.S. markets.
Responsibilities:
- Own and execute SEO strategies across multiple verticals (personal injury, wrongful death, product liability)
- Manage all aspects of technical, on-page, and local SEO
- Maintain and optimize WordPress websites with a focus on performance, crawlability, and conversions
- Develop and execute schema markup, internal linking structures, and mobile optimization
- Monitor keyword rankings, traffic, and lead quality, and report insights regularly
- Guide content development for legal topics to maximize organic conversions
- Track performance using GA4, Search Console, SEMrush, and Ahrefs
Job Qualifications and Skills Set
- 3+ years of experience in SEO, preferably in legal or competitive service industries
- Proven success improving search rankings and increasing inbound lead quality
- Expert-level understanding of WordPress SEO and performance optimization
- Strong command of technical SEO, local SEO, and content strategy
- Familiarity with structured data, mobile-first indexing, and SEO compliance best practices
- Proficiency in tools like GA4, SEMrush, Ahrefs, Google Search Console
- Excellent analytical, problem-solving, and communication skills
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