Social Media Manager

Job Overview

We are seeking a detail-oriented Social Media Manager to support daily social media operations and content execution. This role focuses on implementing content strategies, managing posts across platforms and ensuring brand consistency. You will work closely with a marketing lead who provides direction and strategy while you focus on execution, organization and performance optimization.

Responsibilities

Profile Setup & Optimization

• Optimize social media profiles using tools such as Linktree
• Collect and organize author photos, headshots, personal images and event details for content creation
• Ensure profiles are updated with accurate information and branding

Research & Content Planning

• Research trending audio, content formats and graphic design styles
• Analyze social media algorithm trends to improve reach and engagement
• Identify relevant keywords, hashtags and posting strategies to increase visibility

Content Creation & Posting

• Create and adapt content using templates while maintaining brand consistency
• Write engaging captions and post descriptions aligned with brand messaging
• Schedule and publish posts using social media management tools or platform schedulers
• Maintain and manage a content calendar to organize campaigns and posting schedules

Job Qualifications and Skills Set

• Strong attention to detail and organizational skills
• Excellent written and verbal communication abilities
• Familiarity with major social media platforms such as Instagram, Facebook, TikTok and LinkedIn
• Experience with social media scheduling or content management tools is an advantage
• Ability to follow strategy, execute tasks efficiently and meet deadlines
• Creative mindset with a strong sense of branding and content presentation