Social Media Manager & Video Content Specialist

Job Overview

We are seeking a highly creative, data-driven and hands-on Social Media Manager & Video Content Specialist to support a growing portfolio of consumer brands. This role sits at the intersection of social media strategy, content creation, community management and video production. The ideal candidate is a strong storyteller with advanced video editing skills, a deep understanding of social media platforms and the ability to create engaging content that drives audience growth, engagement and conversions.

Responsibilities

Social Media Management

• Develop and maintain monthly social media content calendars
• Create, schedule and publish engaging content across major social media platforms
• Write compelling captions, copy and calls-to-action aligned with brand objectives
• Manage day-to-day community engagement, including comments, messages and audience interactions
• Monitor social media trends, platform updates and emerging content opportunities
• Execute content strategies designed to increase engagement, brand awareness and conversions
• Coordinate content approvals and publishing schedules
• Maintain consistent brand voice and visual identity across all channels

Video Content Production & Editing

• Edit short-form and long-form videos for social media, websites, digital campaigns and paid advertising
• Transform raw footage into engaging, mobile-first content optimized for audience retention
• Create compelling hooks, captions, motion graphics, transitions and storytelling elements
• Produce content in multiple formats, including vertical, square and landscape orientations
• Develop multiple creative variations for testing and optimization
• Apply sound design, text overlays and visual enhancements to improve performance
• Ensure all video assets meet platform specifications and best practices

Content & Asset Management

• Organize and maintain digital asset libraries
• Manage content files, project folders and version control processes
• Ensure all creative assets are properly categorized and accessible
• Maintain quality standards and consistency across all content deliverables

Analytics & Reporting

• Monitor content performance across social media platforms
• Track engagement, reach, audience growth and conversion metrics
• Identify top-performing content and recommend optimization strategies
• Prepare performance reports with actionable insights
• Utilize analytics to guide future content planning and creative direction

Job Qualifications and Skill Set

Required Qualifications

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Advertising, Digital Media or a related field
• Minimum of 3 years of experience in social media management, content marketing or digital marketing
• Minimum of 3 years of professional video editing experience
• Proven portfolio showcasing social media campaigns and video editing work
• Strong understanding of social media algorithms, trends and platform best practices
• Excellent written and verbal English communication skills
• Strong project management and organizational abilities
• Ability to manage multiple projects and deadlines simultaneously

Technical Skills

Social Media & Marketing

• Social media strategy and content planning
• Content calendar management
• Community management
• Social media analytics and reporting
• Content marketing and copywriting
• Audience engagement strategies
• Organic social growth tactics

Video Editing

• Advanced video editing for social media platforms
• Short-form video production (Reels, TikTok, Shorts)
• Motion graphics fundamentals
• Text animation and kinetic typography
• Sound design and audio enhancement
• Video optimization for engagement and retention
• Multi-platform content adaptation

Software & Tools

• Adobe Premiere Pro
• Adobe After Effects
• CapCut
• Adobe Creative Cloud
• Canva
• Meta Business Suite
• Google Workspace
• ClickUp or similar project management tools

Preferred Qualifications

• Experience supporting consumer, wellness, fitness, lifestyle, retail or eCommerce brands
• Experience creating conversion-focused content
• Knowledge of paid social creative best practices
• Familiarity with influencer marketing and UGC campaigns
• Experience with graphic design and motion graphics
• Understanding of social media funnel optimization and content performance analysis

Portfolio Requirement

Applicants must submit a portfolio showcasing:

• Social media campaigns managed
• Short-form video editing samples
• Reels, TikTok, Shorts or similar content
• Examples of content that generated engagement, audience growth or conversions
• Before-and-after editing samples (preferred)